Picnyk Pitch Script

## Opening Hook

Hi, I'm Devante Scott, founder of Picnyk.

Let me ask you something: When's the last time you planned an event?

Maybe a wedding, a corporate retreat, or even just a birthday party. Remember the chaos? Calling vendors who never call back. Comparing prices that don't exist online. Signing contracts via fax machine in 2026.

That's the $1.5 trillion events industry. And it's completely broken.

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## The Problem

Here's what event planners deal with today:

First - Discovery is a nightmare. You're googling "photographer near me" and calling 20 vendors just to get 3 quotes.

Second - Pricing is a black box. Vendors won't post rates. You have no idea if you're being overcharged until it's too late.

Third - Everything is manual. Contracts are PDFs. Payments are checks. Communication is scattered across email, text, and DMs.

And fourth - There's no single platform that handles it all. You're using 5 different tools just to book a DJ and a caterer.

The result? 73% of event planners say vendor booking is their biggest pain point.

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## The Solution

Picnyk is the operating system for event planning.

Think of us as "Uber meets Thumbtack" for events.

Here's how it works:

First, you tell us about your event - what type, how many guests, what's your budget. We start with the details that matter, not the calendar.

Then our AI Budget Planner - trained on actual 2026 market data - shows you exactly what vendors should cost. No more guessing.

When you're ready to browse, we show you verified vendors with transparent pricing. You can save favorites, compare rates, and when the time is right, schedule your date.

Book, sign contracts, and pay - all in one place.

For vendors, we're their growth engine. We bring them qualified leads, handle their contracts, and process their payments. They just show up and do great work.

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## Market Opportunity

Let's talk about the market.

The global events industry is $1.5 trillion. That's weddings, corporate events, conferences, parties - everything.

In the US alone, that's $150 billion in event services we can address.

But here's what's crazy: Only 12% of event bookings happen online today.

We're digitizing a massive, fragmented market that's still running on phone calls and paper contracts.

Our 5-year target is $8 billion - and that's conservative.

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## Business Model

Our business model is simple: We take 20% of every transaction.

Vendor charges $1,000? We make $200. The customer sees one transparent price.

This aligns our incentives perfectly - we only make money when vendors get booked.

Beyond the marketplace, we have additional revenue streams: Premium vendor subscriptions for enhanced profiles and analytics, and white-label solutions for enterprise clients.

Our unit economics are strong: $480 customer LTV, $33 acquisition cost. That's a 14.6x LTV to CAC ratio.

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## Traction

We're not just an idea - we have real traction.

We've onboarded over 2,400 vendors across 12 cities.

We've processed $1.2 million in gross merchandise value.

Our vendor retention is 89% - once they join, they stay.

And we're growing 34% month over month.

Most importantly, we're seeing organic growth. Vendors are referring other vendors. Customers are coming back for their next event.

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## Competition

You might ask: What about The Knot? What about Thumbtack?

The Knot is a directory - they don't handle transactions. You still have to call vendors and negotiate offline.

Thumbtack is generalist - they're doing plumbers and house cleaners. Events are an afterthought.

GigSalad is close, but they're entertainment-only. No photographers, no caterers, no full-service.

Picnyk is the only platform that combines discovery, bidding, contracts, payments, and AI budgeting in one place - specifically for events.

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## Team

I'm Devante Scott. I've spent my career at the intersection of events and technology.

I've seen firsthand how broken this industry is - and I've assembled a team that can fix it.

We're currently hiring a CTO and VP of Growth to round out our leadership as we scale.

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## The Ask

We're raising $5 million at a $25 million pre-money valuation.

Here's how we'll use it:

40% goes to product - building out our AI, improving the vendor experience, launching our mobile app.

35% goes to growth - expanding to 25 cities and acquiring our first 50,000 customers.

25% goes to operations - the team we need to scale.

With this round, we'll hit $3 million in annual recurring revenue within 18 months.

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## Closing

Every year, millions of events happen. Weddings. Product launches. Conferences. Celebrations.

Behind every one of them is someone stressed out, calling vendors, and hoping for the best.

Picnyk turns that chaos into confidence.

We're building the platform that powers how the world celebrates.

I'd love to have you join us.

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