Picnyk Financial Model
See exactly how pricing works - what customers pay, what vendors receive, and how Picnyk sustains operations.
Configure Scenario
Adjust the booking details to see how costs flow
Customer Pays
$992
$496/person
Experience (2 guests)$992
Final Total$992
Where It Goes
Venue Permit
$55Violinist
$250Private Chef (2 guests)
$170Florals
$85Setup/Decorator
$130Overhead
$85Picnyk Profit
$217Vendor Payouts
What each worker receives
Violinist$250
$125/hr x 2 hrs
Private Chef$170
Base $170 for 2 + $0 for extras
Florist$85
$85/hr x 1 hr
Setup Crew$130
$65/hr x 2 hrs
Venue$55
Baker Beach permit
Total to Workers$690
70% of customer payment
Picnyk Profit Breakdown
Exactly how Picnyk earns from this booking
The Math
Customer pays$992
Venue permit (Baker Beach)-$55
Pay vendors (violinist, chef, etc.)-$635
Operating costs (insurance, supplies)-$85
PICNYK KEEPS$217
Breakdown by %
Vendors & Venue70%
Operating Costs9%
Picnyk Profit22%
$217
profit per booking
$992
Customer Pays
$690
To Vendors & Venue
$85
Operating Costs
$217
Picnyk Profit
How Picnyk Makes Money
Revenue Model
- 28% margin on total service costs
- Group discounts come from Picnyk margin, not vendor pay
- Vendors always receive their full quoted rate
- Higher volume = lower customer acquisition cost per booking
Overhead Breakdown
- Insurance: $15/booking (liability coverage)
- Coordination: $25/booking (staff time)
- Supplies: $20/booking (rentals)
- Transport: $15/booking (logistics)
- Marketing: $10/booking (CAC)