Planning events is fragmented, stressful, and expensive. Clients juggle 15+ vendor calls, struggle to compare prices, and have no visibility into fair market rates. 73% of couples exceed their wedding budget.
Solution
Picnyk is an event-first marketplace where clients describe their event, get AI-powered budget recommendations, browse verified vendors with transparent pricing, and book/pay/sign contracts in one place.
Market Opportunity
$1.5T
Global Events Industry
TAM
$150B
US Event Services
SAM
$8B
Digital Event Platforms (5yr)
SOM (5yr)
Traction
[e.g., 500]
Total Vendors
[e.g., $250K]
GMV to Date
[e.g., 150]
Total Bookings
[e.g., 25%]
Monthly Growth
Business Model
Take Rate:
20%
Avg Transaction:
$2,500
Vendor Subscription:
$29-99/month
LTV:
[e.g., $3,650]
CAC:
[e.g., $250]
LTV:CAC Ratio:[calculated]
Competition & Differentiation
Competitors
The Knot (wedding-only, ad-driven), Thumbtack (pay-per-lead, no contracts), Cvent (enterprise $20K+/yr)
Our Differentiation
Event-first approach, AI budget planner, integrated contracts/e-sign, transparent pricing, 20% take rate vs pay-per-lead